Ed Miliband’s ‘Bacon Sandwich’ Moment
Labour leader Ed Miliband awkwardly ate a bacon sandwich at New Covent Garden Market on 21st May, 2014. Mid-bite, eyes squinting, lips oddly parted, and fingers clumsily gripping the sandwich - it was an instantly meme-able moment.The British press pounced. The photo became a viral sensation, with endless edits, spoofs, and headlines suggesting Miliband wasn’t “human enough” to relate to the average voter. It was a perfect storm of bad optics, class-coded food politics, and the relentless image-focused nature of modern campaigning. The idea that someone couldn’t even eat a sandwich “properly” became, bizarrely, a shorthand for unrelatability.In this episode, Arion, Rebecca and Olly unpick why this accidental photocall continued to resonate a year later, becoming a ‘defining image’ of the 2015 general election; recall how David Cameron swerved a similar encounter with a hot dog; and discover how the Google results for this iconic moment have been somewhat interfered with… Further Reading:• ’Is this the moment Ed realised that the man who sold him this bacon sandwich is voting Tory? Labour leader's nationwide tour gets off to a difficult start’ (Mail Online, 2014): https://www.dailymail.co.uk/news/article-2634977/Is-moment-Ed-realised-man-sold-bacon-sandwich-voting-Tory-Labour-leaders-nationwide-tour-gets-difficult-start.html• ‘The Defining Image of the British Election’ (The Atlantic, 2015): https://www.theatlantic.com/international/archive/2015/05/ed-miliband-bacon-british-election/392867/• ’Ed Miliband: 'The bacon sandwich didn't lose me the election'’ (LBC, 2021):https://www.youtube.com/watch?v=O38SKEBPohULove the show? Support us! Join 🌴CLUB RETROSPECTORS🌴to DITCH THE ADS and get an additional full-length episode each SUNDAY… … Plus, get weekly bonus bits, and unlock over 100 bits of extra content. Join now with a free trial on Apple Podcasts or Patreon and support our show ❤️The Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Ollie PeartCopyright: Rethink Audio / Olly Mann 2025.Learn more about your ad choices. Visit podcastchoices.com/adchoices
Today In History with The Retrospectors
Curious, funny, surprising daily history - with Olly Mann, Rebecca Messina and Arion McNicoll.
From the invention of the Game Boy to the Mancunian beer-poisoning of 1900, from Julius Caesar's invasion of Britain to America's Nazi summer schools... each day we uncover an unexpected story for the ages. In just ten minutes!
Best Daily Podcast (British Podcast Awards 2023 nominee).
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