How Tom Bilyeu Uses AI + Why He'll Never Hire Again
Want Matt's AI Tools Playbook? Get it here: https://clickhubspot.com/dsb
Episode 67: What does the future of hiring and creative work look like in an age where A.I. can replace entire departments? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) sit down with Tom Bilyeu (https://x.com/TomBilyeu), co-founder of Quest Nutrition, host of Impact Theory, and founder of Impact Theory Studios, to dig deep into how he’s revolutionized his business with A.I.—and why he may never need to hire the same way again.
This episode explores how Tom Bilyeu structures and deploys a five-member A.I. “department” to automate everything from marketing to content creation, and how this approach is reducing headcount without sacrificing creativity. Tom discusses the granular details of training custom GPTs to capture his voice, fact-checking with Grok, A.I.’s impact on indie game development, and what society might look like as technology accelerates.
Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd
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Show Notes:
(00:00) Customizing AI for Specific Tasks
(04:48) AI Revolutionizing Content Creation
(08:08) Tech Glitch Trauma
(11:25) Grok's Detailed Writing Advantage
(15:04) AI in Game Development Reception
(16:40) Tech Embrace vs. Religious Rejection
(21:33) Future of AI in Gaming
(22:32) AI Storytelling in Virtual Worlds
(25:52) AI: The New Global Hegemon
(31:35) Mouse Utopia Experiment Collapse
(32:13) Hardship is Essential for Growth
(37:51) Virtual Worlds vs Space Exploration
(38:54) Tech Integration: Matrix and Beyond
(42:10) Year-Round AI Integration
(46:41) From Prototype to Product
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Mentions:
Tom Bilyeu: https://www.youtube.com/c/TomBilyeu
Impact Theory: https://podcasts.apple.com/us/podcast/tom-bilyeus-impact-theory/id1191775648
Grok: https://x.ai/
Lovable: https://lovable.dev/
Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw
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Check Out Matt’s Stuff:
• Future Tools - https://futuretools.beehiiv.com/
• Blog - https://www.mattwolfe.com/
• YouTube- https://www.youtube.com/@mreflow
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Check Out Nathan's Stuff:
Newsletter: https://news.lore.com/
Blog - https://lore.com/
The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
The Next Wave - AI and The Future of Technology
The Next Wave is your personal Chief AI Officer, bringing fresh takes, industry insights and a trustworthy perspective on how to implement AI to grow your business.
Join Matt Wolfe and Nathan Lands, as they democratize the expertise often reserved for the boardrooms of the biggest corporations. From groundbreaking technologies to practical applications, Matt and Nathan will cover everything you need to stay informed and prepared. Whether you're seeking to adapt your company to the AI era or simply curious about the future, this podcast will equip you with the knowledge to thrive in the forthcoming wave of change.
- No. of episodes: 71
- Latest episode: 2025-07-22
- Business Technology
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