Creativity & Cashflow

Creativity & Cashflow

The NDA Podcast · 2025-06-25
01:04:35

80% of our listeners are only just managing financially. The creative industry has taken a pummelling over the past few years. From an unstable economy, unpredictable politics, a rise in the cost of living and staffing costs… It’s harder than ever to make money as a creative business.


But how are the ‘big’ studios really doing? From their LinkedIn feeds, all seems well – but we wanted to ask them about the reality of their accounts.


In this episode, Cashflow & Creativity, we speak to studio founders Caterina Bianchini (Studio NARI) & Max Ottignon (Ragged Edge) about how they’re managing in such an unstable climate. Are the budgets shrinking? How do they pay their staff a fair wage? And, perhaps most importantly, are they making a profit?


Don’t miss this unprecedented peek into their P&Ls.



Stats: https://www.statista.com/statistics/1454650/number-advertising-agencies-worldwide/

https://www.creativementornetwork.org/news/cost-of-living-survey

https://www.itsnicethat.com/features/ones-to-watch-new-views-a-gen-z-outlook-on-the-creative-industry-050625


Scott Galloway podcast: https://www.youtube.com/watch?v=moIfa0IqlO0


Nils Leonard talk: https://www.youtube.com/watch?v=RzER-_odM30


Stories: Lucie Kim / Michu



The NDA Podcast is created by Lucky Dip. Hosted by Katie Cadwell & produced by Hatty Wytton.


Edited by James from Be Heard. Original music 'The Theme from NDA' by Jamie Ellul & Toby McLaren.

Hosted on Acast. See acast.com/privacy for more information.

The NDA Podcast

The creative podcast that breaks all the NDAs. 


Each week host Katie Cadwell (founder & creative director of Lucky Dip) brings you unfiltered conversation with creative leaders and legends, lifting the lid on the biggest issues we face in the creative industry. We dissect topics often kept under waiver, in an effort to uncover ways we can make the industry a healthier, happier, more accessible place to work. 


A space for debate, discussion, and disagreement. Where all opinions are welcome and no topic is off limits, no matter how controversial. 

Hosted on Acast. See acast.com/privacy for more information.

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