How the PESTEL Framework Can Help You Outsmart Your Competitors
Most small business owners are so caught up in day-to-day hustle, they miss the bigger trends shaping their industry. What if there was a simple tool that could help you spot market shifts early—before your competitors do?
In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down the PESTEL framework—a powerful strategic tool big companies use to anticipate change… and how local businesses can use it to stay ahead of the curve.
You’ll discover:
What PESTEL stands for and why it matters
Real-life examples from local businesses that used it to pivot and grow
How to apply it to your marketing—monthly or even weekly
Quick wins to make your messaging resonate with what customers really care about
Whether you’re running a café, a trades business, or a local service, this episode will show you how to think bigger, market smarter, and future-proof your business.
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: [email protected] | www.websitedesigners.london
Josh for SEO: [email protected] | www.improvemysearchranking.com
The Marketing Podcast for Local Businesses
Join us on 'Marketing Podcast for Local Businesses' where our hosts, with 23 years of combined experience, reveal the marketing secrets that have helped hundreds of local businesses generate millions in revenue. Each episode offers actionable insights and high-value tips—typically reserved for clients paying tens of thousands of pounds. Whether you own a small shop or manage a local service business, these concise, bi-weekly episodes are your gateway to boosting business performance. Hit follow and subscribe to never miss out on ways to elevate your local business.
Where can you listen?
