Overtaking manoeuvres: Richard Mille’s Peter Harrison on scaling the watch podium
In this episode, hosts Robin Swithinbank and David Sadigh sit down with Peter Harrison, CEO of Richard Mille EMEA, to explore how the ultra-luxury watchmaker rocketed from start-up to Swiss powerhouse in just two decades. Peter, who has been with the brand since the early 2000s, offers rare behind-the-scenes insight into the philosophy, partnerships, and precision-engineering that have made Richard Mille one of the world’s most successful watch brands.
From selling his first watch to building a network of high-performance ambassadors such as Felipe Massa and Rafael Nadal, to expanding into key growth markets, Peter explains what makes Richard Mille tick—literally and strategically.
Also in this episode: DLG’s Benedicte Soteras returns for On the Download, revealing data that shows Richard Mille's online and social momentum is accelerating—especially in fast-growing emerging markets.
Brought to you by https://digitalluxurygroup.com/
Follow us @digitalluxurygroup & @robin_swithinbank on Instagram
Produced by Juliet Fallowfield, 2025 www.fallowfieldmason.com
The Luxury Society Podcast
The Luxury Society Podcast, brought to you by DLG (Digital Luxury Group), brings exclusive insider conversations on the transformation of the luxury industry as it expands its influence across sports, entertainment and culture. Blending data-driven insights, expert analysis and engaging storytelling, it connects executives, visionaries and emerging trends in a dynamic mix of fact, expertise and entertainment.
Hosted by Robin Swithinbank and David Sadigh.
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