The Demand Gen Marketer’s Call to Product Marketing Arms with Tas Bober, Founder of The Scroll Lab

B2B marketing isn't just campaigns and channels - it's understanding your product like a PMM.

In this episode, Tas Bober (Founder at Scroll Lab) shares how realising her weakest link - product marketing - led her to build a lightweight, scalable framework every demand gen marketer can use to bridge the gap, run faster, and never rely on a last-minute slide again.

She breaks down:

Why most campaigns fail from a lack of product contextHow she built a mini-PMM process from scratchWhy this framework will save you (and your sales team) hours

Whether you’re in-house or agency-side, this is your blueprint for becoming a deeper generalist - and making better marketing decisions.

Marketing Dilemmas

Interviewing marketing leaders to keep you in the loop on what works - and what doesn’t - in the modern B2B landscape.

• No. of episodes: 95
• Latest episode: 2025-06-03
• Business Management Marketing

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