How to Buy L&D with John Helmer
In this debut episode of L&D 101, host Brigid McCormack welcomes the inimitable John Helmer—podcast host, writer, and long-time learning industry figure—for a no-nonsense exploration of how the world of L&D has evolved over the past two decades. Drawing on his deep experience as a marketer, buyer, and thought leader, John shares practical advice on how to navigate the complex, often messy business of purchasing learning solutions.
This episode is essential listening for anyone stepping into the L&D space—especially those grappling with vendor selection, learning systems, or content procurement.
Brigid and John discuss:
Why trust, scale, and innovation are non-negotiables in vendor relationshipsThe difference between content vendors and LMS providers—and why it mattersHow to sniff out risk, recognise desperation, and avoid getting "nickeled and dimed"The buyer’s golden rule: Know your vendorJohn gives practical advice and insight to the world of L&D, if you're just starting out or want to increase your knowledge then this is a must-listen-to episode.
Connect with John on LinkedIn: https://www.linkedin.com/in/johnhelmer/
Listen to the Learning Hack: The Learning Hack podcast
Looking for a content library to help your team develop their productivity, communication, leadership skills and more? Check out assembleyou.com and follow us on LinkedIn.
The Assembly
The Assembly: Where L&D Minds Assemble
The future of workplace learning doesn’t live in theory — it lives in lived experience, fresh research, and honest conversations.
That’s what The Assembly delivers.
Hosted by Adam Lacey, Co-Founder of Assemble You and digital learning veteran, and Brigid McCormack, a newcomer to the world of L&D, this is your go-to space for rich, real talk on what’s driving L&D forward.
In each episode, you’ll find:
Richer insights that go beyond surface-level tips to unpack what really works in learning today
Expert perspectives from leaders shaping the L&D landscape
Access to new research on tech, methods, and innovations defining tomorrow’s learning culture
Practical strategies you can use right now to build essential skills like leadership, communication, and adaptability
Whether you’re designing programs, shaping strategy, or driving culture change — if learning is your thing, this is your podcast.
Formally known as L&D Challenges.
- No. of episodes: 67
- Latest episode: 2025-07-15
- Education Self-Improvement
Where can you listen?
