The Kipling Conspiracy

Mr Kipling never existed, neither did Ted Baker or Aunt Bessie. In this episode, featuring contributions from Judie Lannon, Rory Sutherland, and Jeremy Bullmore, we explore the difference between brand and product - as well as what exactly goes into creating a brand's personality.

The golden age of British advertising was more than just Mad Men and liquid lunches. Every week, the History of Advertising podcast reveals the stories behind the nation’s most celebrated adverts.

• No. of episodes: 31
• Latest episode: 2023-05-02
• Society & Culture History

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