Moral Panics with Konrad Collao from Craft
We're talking all things Gen Z/youth moral panics this episode with Konrad Collao, founder of Craft, the strategic insight agency that put humans at the heart of decison-making.
You can follow Konrad on LinkedIn here and find out more about Craft here.
We talk about Craft's research for Channel 4 and other youth publications they've done;
Beyond Z - https://www.wearecraft.agency/beyondz Trends, Truth and Trust - https://www.wearecraft.agency/genz The Kaleidoscope - https://www.wearecraft.agency/the-kaleidoscopeOther things Konrad talks about
Movember's work with The Good Side about young men's health in a digital world
Book recommendations
Bobby Duffy's Generations and Perils of PerceptionDr Eliza Filby, InheritocracySam Friedman, the Class Ceiling and Born to RuleJonathan Hait, the Anxious Generation and the Righteous Mind
The Hear It Podcast
How can we better engage youth audiences through our marketing, communications and campaigns? Back for Season 5, the Hear It Podcast speaks with guests from a whole range of sectors and backgrounds, on how they understand, engage and work with young adults and children and explore what we can learn to inform our marketing and communications approach.
The Hear It Podcast brings you insights, ideas, stories and advice on how to talk to a Millennial, Gen Z and Alpha audience. Hosted by Rebecca Roberts, Founder of marketing and communications consultancy Thread & Fable. This podcast is for you if you have a youth audience and you want inspiration and ideas on how to better listen and talk to them.
Where can you listen?
