The Growth Engine - Episode 30: Positioning Marketing as a Growth Engine
In this episode, we’re joined by Shakeela Williamson, an award-winning marketing leader with over 20 years of experience across financial services and fintech.
Most recently CMO of Marketing for Citi’s UK Consumer Bank and EMEA International Personal Bank, Shakeela has led strategies driving growth in high-net-worth wealth management and banking.
Tune in as she shares how to position marketing as a driver of revenue, how to gain influence in the C-suite, and the key to leading transformation through marketing strategy.
The Growth-Engine Marketing Podcast
David Hunstone, the Co-founder and CEO of Hub, hosts The Growth Engine, a podcast for senior marketeers and leaders within the media and communications industry. Throughout this series, David will interview marketing industry heavyweights to gain their perspectives on navigating the challenges and maximising the opportunities of marketing for growth, with a particular focus on marketing strategies that have been highly effective and fuelled growth for their organisation.
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