016. Dopamine Dressing, Unexpected Red Theory & The Hidden Power of Colour
When’s the last time you wore your favourite colour — not the “safe” one, the real one? The one you loved back in elementary school?
In today’s show, we're diving into how colour (or the lack of it) shows up in our homes, our wardrobes, our brands, and what it really says about us deep-down.
From the "White Cube" trap of curating ourselves into invisibility, to why adding a pop of unexpected red might just change your life, this conversation is a full permission slip to reclaim the boldness you've been told to tone down.
It will inspire you to stop playing it so damn safe, and to start showing up in your business and life in full colour.
SPOTLIGHT MOMENTS
✦ Why we associate beige with “professional” (and why that’s total BS)
✦ How colour becomes a form of rebellion
✦ Dopamine dressing, unexpected red, and other joyful colour trends
✦ Colour as emotion, strategy, and brand psychology
✦ Small, fun ways to start adding more personality back into your brand
TAKE THE STAGE
Pick one bold colour that lights you up and bring it into your brand this week.
Maybe it’s your outfit, your IG stories background, your CTA buttons, your nails, your launch theme, whatever. Tiny choices build massive confidence.
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Mentioned in this episode:
✦ THE EXTRAVAGANZA: Create your industry-leading first impression.
✦ Article: “Scared of too much color in your life? Learn to let go of your fear — and find more joy” by Ingrid Fetell Lee
Follow & Connect with Eva:
✦ Website
✦ Get my Uncaged emails
This episode was co-produced with Adrienne Cruz.
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TIMESTAMPS
00:00 Welcome to the Freak Show
04:15 The Lie We’ve Been Sold
11:43 Colour Psychology and Trends
17:48 Colour as a Form of Rebellion
23:50 Tips for Experimenting with Colour
27:59 Closing Thoughts and Next Steps
The Freak Show
Welcome to The Freak Show, a podcast for the weirdos of the service-provider world ready to go all-in on their brand — brought to you by Eva Couto, Ringleader at Flying Colours Creative. Gather round & step right up as we turn your unique personality into your biggest brand asset, and celebrate the bold, quirky & unconventional.
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