012. The Power of Owning Your Voice, with Adrienne Cruz — Spotlight Series
What does it really mean to own your voice? To show up fully as yourself online? To shout your message from the digital rooftops and know that it's not just welcome — it's needed
That’s what we’re diving into in this very special (and slightly emotional!) finale of the Spotlight Series, featuring none other than podcast manager and launch strategist Adrienne Cruz. She's the behind-the-scenes magic-maker for The Freak Show and a creative powerhouse who helps entrepreneurs turn podcasting into a joyful, strategic, and sustainable way to amplify their voice.
Adrienne and I talk about what it takes to build a sustainable podcasting practice, why downloads don’t define your success, and the importance of showing up boldly — even when the trolls are loud and the world is heavy. Plus: her journey from being overwhelmed by Canva and rainbow color palettes to running a brand that’s as unforgettable as a summer brunch.
SPOTLIGHT MOMENTS
✦ Cult documentaries, heavy metal, and brunch aesthetics (just trust me on this and press play)
✦ Why podcasting is a long game and how that's actually a good thing
✦ The real reason so many podcasts fade after a few episodes
✦ The challenges of being new in the online business world
✦ How rebranding reignited Adrienne's confidence (and her content)
✦ Why it's not "just a brand" when it helps you show up as YOU
TAKE THE STAGE
Here’s your challenge: choose one meaningful thing you’ve been afraid to say online, and say it — in a post, a story, a podcast, a voice note to your list. Whatever format feels like you, use it.
Need a brand that makes that kind of showing up easier (and a lot more fun)? The Extravaganza is where we create it together!
——
Mentioned in this episode:
THE EXTRAVAGANZA: Create your industry-leading first impression.
Follow & Connect with Adrienne:
✦ Website
Follow & Connect with Eva:
✦ Website
✦ Get my Uncaged emails
Other Links:
✦ Podcast episode: “Make it exist (you can make it perfect later” from Thought to Thing
✦ Creative Living with Maia Benaim & Lois Mac
✦ Adrienne’s rebrand process IG post
✦ Visuals of Isa - Adrienne’s brand photographer
✦ Vibes with Value by Xanthe Appleyard
This episode was co-produced with Adrienne Cruz.
——
TIMESTAMPS
00:00 Wrapping the Spotlight Series
02:52 Adrienne’s Freak Show Audition
10:58 Why People Give Up on Podcasting
20:27 Do Podcast Episodes Need to Be Short to Be Good?
23:44 When Adrienne Knew Her Brand Had to Change
33:21 The Hardest Part of Rebranding (and the Most Fun)
42:51 Creating Content Now vs. Then
45:07 Shout It From the Rooftops and Other Content Themes
52:56 From Nervous Discovery Calls to Confident Biz Owner
58:19 Talking Head Videos and Other Wins
01:01:28 Advice to Past Adrienne (and Maybe to You, Too)
01:04:52 A Success Metric That Doesn’t Matter Anymore
The Freak Show
Welcome to The Freak Show, a podcast for the weirdos of the service-provider world ready to go all-in on their brand — brought to you by Eva Couto, Ringleader at Flying Colours Creative. Gather round & step right up as we turn your unique personality into your biggest brand asset, and celebrate the bold, quirky & unconventional.
Where can you listen?
