Platforming the Future: B2B's Digital Commerce Revolution with Jochen Binder

Platforming the Future: B2B's Digital Commerce Revolution with Jochen Binder

The FODcast · 2025-04-30

The e-commerce platform market is evolving - and fast.

Gone are the days of two-year projects and monolithic systems. Today’s businesses demand flexibility, speed, and the right balance between out-of-the-box functionality and best-of-breed integrations.

In this episode of The FODcast, Jochen Binder, Head of Backend and Data Solutions at diva-e, takes us inside the latest trends shaping the future of digital commerce.

With over two decades of experience across B2B and B2C digital transformation, Jochen shares why some platforms are thriving while others are losing relevance - and why even MACH-first strategies aren’t immune to challenges. His real-world insights cover:

Why Germany’s “hidden champions” are quietly leading B2B digital innovationThe future of MACH architecture - and why pragmatic hybrid models are on the riseEmerging players to watch like VTEX and Scayle Why AI and B2B loyalty programmes are set to reshape commerce strategiesThe shifting dynamics of a post-pandemic platform market

If you're selecting a platform, planning a digital transformation, or just want a real-world view of what’s next in commerce tech, don’t miss this candid conversation.




#DigitalCommerce #B2BCommerce #PlatformStrategy #FODcastSeason7 #EcommerceTrends #AIinCommerce

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/



The FODcast

In the FODcast (The Future of #DigitalCommerce) we explore the real career stories of the people who have made it to the very top of the sector and those who are working at the cutting edge of innovation and change right now. Listeners to the podcast gain insight into the journeys industry leaders have taken to be where they are today, the challenges they are facing now and their aims for the future.

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