How This Wisconsin Dairy Farm Became an Award-Winning Cheese Brand
From their roots on a modest 40‑cow dairy in Wisconsin — America’s ‘Dairyland’ — the Crave brothers learned early that success in agriculture hinges on adaptability. Facing industry consolidation in the 1990s, they pivoted from commodity milk production to value-added cheese making, launching Crave Brothers Farmstead Cheese in 2002. That bold move transformed their family business and set the stage for growth, today producing award-winning artisanal cheeses from a herd of over 2,000 cows.
The Family Business Voice
More than half of all businesses globally are family-owned or operated. They are cornerstones of prosperity; their contributions to job creation and global GDP are crucial. Their stories, a source of inspiration for entrepreneurs everywhere, deserve to be told. The Family Business Voice provides the podcast for family business owners, experts and entrepreneurs to share their successes and challenges with a global audience.
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