What Hundreds of Focus Groups With Trump Voters Revealed

Sarah Longwell has probably conducted more focus groups with Trump voters than anyone else in America — hundreds of them, starting in Trump’s first term. So she has a treasure trove of qualitative evidence of how voters have evolved in the Trump era and why many of the president’s voters are souring on him now.

Trump’s approval rating has plummeted since the start of his second term, especially among the groups that swung toward him in the last election — young, Black and Hispanic voters. But I wanted to have Longwell on the show to hear what these people are really saying. What exactly has disappointed them about Trump’s second term? And what opportunities could that open for Democrats?

Longwell is a founder and the publisher of The Bulwark, the host of “The Focus Group Podcast” and the author of “How to Eat an Elephant: One Voter at a Time.”

Mentioned:

“Trump Voters Explain Ossoff’s Appeal. And It’s Not What You Think.” by Sarah Longwell

Book Recommendations:

“Intermezzo” by Sally Rooney

“Stoner” by John Williams

“The Poisonwood Bible” by Barbara Kingsolver

Thoughts? Guest suggestions? Email us at [email protected].

You can find the transcript and more episodes of “The Ezra Klein Show” at nytimes.com/ezra-klein-podcast. Book recommendations from all our guests are listed at https://www.nytimes.com/article/ezra-klein-show-book-recs.html

This episode of “The Ezra Klein Show” was produced by Annie Galvin and Jack McCordick. Fact-checking by Kelsey Lannin, Michelle Harris and Kate Sinclair. Our senior engineer is Jeff Geld, with additional mixing by Aman Sahota and Isaac Jones. Our recording engineer is Aman Sahota. Cinematography by Bets Wilkins. Video editing by Julian Hackney, Britt Shacham Bernstein and Arpita Aneja. Our executive producer is Claire Gordon. The show’s production team also includes Marie Cascione, Kristin Lin, Emma Kehlbeck, Rollin Hu, Marina King and Jan Kobal. Original music by Pat McCusker. Audience strategy by Shannon Busta. The director of New York Times Opinion Shows is Annie-Rose Strasser. Transcript editing by Sarah Murphy and Marlaine Glicksman.

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What Hundreds of Focus Groups With Trump Voters Revealed

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