How to Generate Quality Leads with James Cocker
In this must-listen episode of The Estate Agent Consultancy Podcast, we sit down with James Cocker, a specialist in social media marketing for estate agents, to uncover the strategies that are transforming how agents generate leads in today’s market.
Key Topics Covered:
Why estate agents must embrace social media to stay competitiveThe biggest mistakes agents make with lead generation onlineHow to attract high-quality local homeowners through smart contentLeveraging trending property reels to boost visibility and engagementOrganic vs. paid content—where to focus your energy and budgetBuilding loyal local audiences that convert into instructionsFacebook and Instagram ad strategies for valuation requestsHow to use retargeting without blowing your budgetCreating urgency and buyer competition using social mediaThe future of estate agency marketing—AI, automation, and beyondJames breaks down practical, no-nonsense tips for becoming the most seen agent in your patch and explains how agents can create their own predictable lead generation machine—no portals required.
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The Estate Agent Consultancy Podcast
The Estate Agent Consultancy Podcast is where estate agents come to grow their business. Hosted by Chris Webb, we skip the fluff and get straight into the stuff that actually moves the needle, more listings, better fees, and a business that works for you (not the other way around). Expect real talk, proven strategies, and the occasional rant. Whether you’re scaling up or just starting out, this is the no-BS playbook for building a better agency.
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