Ep 14 - Wall Street to CBD-DTC - Jay Moskowitz
The DTC Deep Dive · 2022-08-03
Welcome to the DTC deep dive. This week, we sit down with Jay Moskowtiz, CEO of Bimble, who produces a CBD drink made using ethically sourced honey. We talk about Jay’s past on Wall Street, his move to beekeeping, and eventual growth into a CBD brand to tackle stress.
On getting into Beekeeping via chatting to a Wall Street colleague during downtime. And getting better and better at it over the years. Jay’s career as a bond trader on Wall Street, and how the stress of the job made him turn to ways of coping with stress, with CBD becoming a focus for him as a healthier alternative to drinking. On debunking misconceptions about CBD as an ‘instant feel-good’ solution, rather than a way of removing the stress that you need to make it a habit out of. On the difficulties of advertising CBD, due to legalities and how Jay simply see’s this as a ‘Challenge’ On the pandemic, and turning into a DTC brand, and the ‘silver lining’ being that they were able to find a lot of people willing to help them due to being less busy. Increasing marketing budget to test strategies in order to find Bimble’s niche.Join Triple Whale and use code 'DEEPDIVE10' at checkout for 10% off.
The DTC Deep Dive
Each week Fraser speaks to leaders within the DTC marketing space. From brand owners to social media experts, the goal is to learn and grow in our own business journey. Want to learn more about what we do at Fraggell - Head to fraggell.agency
Where can you listen?
