#102 Rory Sutherland - How to Avoid Being Cancelled: Marketing Genius Warns Us of Comedy and It's Enemies
Rory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.
Cancel culture is as prominent as ever before. But, why is everybody so sensitive? Thankfully, Rory has spent decades understanding human motivation and subconscious behaviour to let us know how to avoid it.
We dissect the mysteries behind stand-up comedy, navigate the tricky terrain of cancel culture, explore banned words, and hear about the time Rory nearly cracked penis jokes with the Queen's doctor.
Discover Rory's fascinating encounters with Def Jam Records founder Rick Rubin, unravel the epic tale of the Concorde's spectacular failure, and explore why AI won't be stealing our jobs anytime soon. And, of course, don't miss Rory's intriguing take on the Hollywood dark film, Saltburn.
I'm beyond lucky to bring you these conversations. Rory's book 'Alchemy' tops my all-time favorites, and spending a combined 5 hours with him has been nothing short of a blessing.
Extra Stuff:
Buy Alchemy - https://amzn.to/3DyaBfo
Follow Rory on X - @rorysutherland
Sponsors:
Vybey
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Quote "Development by David" on your next used car purchase: https://www.wcmotors.co.uk/
Origin Story with David McIntosh Jr
I Share Origin Stories. Guests include Jimmy Carr, Seth Godin, Example, Founder of Reebok, Rory Sutherland and 100+ more.
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