"Intersectionality" Series 3, Episode 1. Sophy Norris in conversation with Emma Critchley-Lloyd, Founder of Big Little London and CMO of Zodia Markets
We start our third series, now sponsored by ESET, providing Next-Gen Digital Security for Home and Business, with quite a bang. With stories about classism, backstabbing, appropriation, dire straits, and of course, triumph. It is all about moments of intersection, when forces collide and a new path emerges.
Sophy Norris speaks to Emma Critchley-Lloyd who, like so many Dangerous Women, is many things. CMO of Zodia Markets - the institutional-first digital asset platform, founder of multi-award-winning PR and Marketing agency Big Little London, long-standing member of the DMA B2B Council, a proud part-time working mum, and a passionate advocate for women - and particularly mothers - in the workplace.
It is breaking no secrets, as she has publicly posted, Emma, who is rightly proud of her education, upbringing, and working-class roots, has been subjected to some pretty shocking bullying, all based around her class.
This, among her other experiences in both work and life, has made her dangerously resilient. She passionately advocates for a more diverse workforce, particularly one that represents and looks after working mothers and people from the 98% club. And she has done all of this by her mid-30s. She is truly a tour de force.
In this Episode, we cover:
The importance of working from an early age, every experience is valid, and it prepares you for your working life Starting small, even by mistake, and making an impact on individuals' livesThe power of being uncompromising Making shitty experiences, growth experiencesSurprising yourself with what you can achieve The power of being underestimated Managing backstabbing and bullying behaviour in a positive way Everyone makes mistakes, but not everyone is accountable for them Trusting in yourself, and focusing on the future Why we make our own luck The power that knowing your self-worth gives you Be good at what you doLinks:
Emma Critchley-Lloyd | Sophy Norris
Sponsor:
The Dangerous Women Podcast
Our podcast claims the “Dangerous Woman” mantle, one incredible, dangerous woman at a time.
The Dangerous Women Collective™ is a community of professional women where achievement is celebrated, mutual support is unquestioned, and women’s contribution to economic, social, and technical progress is championed.
The Dangerous Women Collective™ podcast is the public voice of our community. It’s a forum to hold in-depth conversations with brilliant women who have a strong story to share about how they have navigated the world of work and life and what we can do together to lift one another up.
And Dangerous Women know as well as anyone that we live in an increasingly fractured and targeted world, and how important it is to protect ourselves on and offline. That’s why we are honoured to announce ESET as our new sponsor. As one of the world’s leading cybersecurity brands and Europe’s top vendor, trusted by over half a million businesses worldwide, we know we are in safe hands.
We will be hearing more from ESET as the series progresses, and of course, their fabulously dangerous UK Head of Marketing Jules Berriff appeared on Series 2.
In Series 3, we will continue to explore the careers and stories of eight of the most dangerous women around – from menopause advisors to agency founders, women sharing their story of resurgence after redundancy, and leaders of world-famous businesses. Their stories shed light on winning in today’s world, with both zest and style, often in extraordinarily complicated circumstances. Their ‘lead by example fearlessness’ is both inclusive and empowering.
Dangerous Women share their tales of derring-do to inspire and engage everyone who recognises the power of zig versus zag.
We dare you to listen!
The podcast is hosted by Sophy Norris, co-founder of the Dangerous Women Collective, and is sponsored by ESET, providing Next-Gen Digital Security for Home and Business.
- No. of episodes: 21
- Latest episode: 2025-06-18
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