Entrepreneur Alessandro Savelli shares the story of creating Pasta Evangelists
The Convex Conversation · 2022-02-14
As a young boy, Alessandro Savelli grew up in Genoa in Italy enjoying pasta made by his grandmother. When he wanted to start a brand from scratch, he came up with the idea for Pasta Evangelists, offering hand-made fresh pasta and the ingredients for delicious sauces delivered through the letterbox.
Alex and his partner Finn pitched on Dragons Den two years ago for £75,000 of investment but were turned down. They humbly listened to the Dragons’ advice but continued with their plans and sold a major stake in their company last year for £40 million.
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