The art of storytelling on social media
In this episode of the Content Spark podcast, Helen discusses the art of storytelling on social media, emphasizing the importance of authenticity and connection. She explores various types of stories that resonate with audiences, such as client success stories and personal moments, and provides practical tips on how to share these stories effectively. Helen also highlights different formats and hooks for storytelling, encouraging listeners to embrace their unique narratives and engage with their audience in a relatable way.takeaways
Storytelling is about showing, not selling.People want to see the human behind the business.Client success stories are powerful social proof.Behind-the-scenes content builds trust and connection.Everyday moments can become relatable stories.Use simple formats to make storytelling easy.Hooks are essential for capturing attention.Instagram Stories are a safe space for storytelling.You don't need a marketing degree to share your story.Connection is what makes social media social.Sign up for my FREE InstagramConfidence Call – we’ll chat through what you’re currentlydoing, see what can be done better and see if my coaching programme – The One Where You Learn Instagram – is agood fit for you.
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The Content Spark Podcast
Welcome to The Content Spark Podcast - the show that helps business owners find confidence and ease in social media and content creation! Hosted by Helen Bowman, each short episode is packed with no-fuss, practical tips to grow your online presence, connect with your audience, and take the stress out of posting. From social media to blogging and newsletters, The Content Spark Podcast gives you the tools to show up authentically and consistently.
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