E76 Milk the cow vs. Make the future: Your company’s commercial dilemma

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“I realised, I'm just an arrogant tw@t that believes I know how to do things, but actually other people know how to do things as well, maybe even much better than I do. And that many solutions are based on context, on history, on future, on vision, on motivation, on setups, on ability, on all kinds of things. So there's no one solution to a problem. There are many, many solutions to a problem.”

Andreas Moellmann

In this episode, you’ll hear about:

How different cultures approach change and innovationWhy companies get stuck repeating past successesThe horse race illusion of believing you have a winning methodThe innovator's dilemma between milking existing profitable models versus investing in new technologiesThe gap between developing solutions and getting organisations to accept and implement themHow company size, systems, and hierarchies impact flexibility and innovation capacity

Key links

Andreas Moellmann on LinkedInBooks: Hitchhiker's Guide to the GalaxyDentsuPublicisDDBSaatchi & SaatchiSapientDerren Brown on horse racing

About our guest

Andreas helps brands and businesses get future-ready. A seasoned brand and marketing strategist with over 30 years experience in transformative roles from strategic planner to Chief Experience Officer at network agencies (Publicis, BBDO, DDB, Saatchi & Saatchi) and digital agencies (SapientNitro, Isobar) in Berlin, London, Amsterdam, Hong Kong, Shanghai and Tokyo. His experience stretches from automotive, FMCG, consumer electronics and telecommunications to banking and insurance where he worked on Berliner Bank and Gothaer Versicherungen.

Andreas’ focus lies in connecting brand and marketing thinking with technology to help brands and businesses succeed. His work has been recognised at global, European, and local effectiveness awards, as well as creative competitions such as Cannes. He serves as a judge at the APAC Effectiveness award and local competitions in Hong Kong, Malaysia and Pakistan.

Today, Andreas provides his experience as an independent brand and marketing consultant across APAC. He currently lives in Bangkok.

About our host

Our host, Chris Hudson, is an Intrapreneuship Coach, Teacher, Experience Designer and Founder of business transformation consultancy Company Road.

Company Road was founded by Chris Hudson, who saw over-niching and specialisation within corporates as a significant barrier to change.

Chris considers himself incredibly fortunate to have worked with some of the world’s most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with University of Melbourne in Innovation, and Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally.

For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

In this podcast we’ll be exploring what it takes to change a company. Taking the big steps, or the smaller steps in between. 

This one’s for the intrapreneurs. You’ll be getting to know some big, brave and darn right outrageous personalities, luminaries, pioneers of business and hearing what they’ve done to fix the thorniest of problems within organisations.  

• No. of episodes: 77
• Latest episode: 2025-06-17
• Business Careers Management

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