Charity rebrands, legacy & inspiring fundraisers - with Richard Jane
How can a rebrand transform a charity’s future? In this episode ofThe Charity Show, hosts Tim Beynon and Piers Townley explore the complexities of charity rebranding with Richard Jane, Director of External Affairs at Brainkind. Richard shares the strategic journey from The Disabilities Trust to Brainkind, revealing the key decisions behind the change, the role of stakeholder engagement, and how to balance legacy with a fresh identity.
This episode also covers:
The power of rebranding and how it can redefine a charity’s trajectoryThe hidden costs ofnot rebranding and why change can be a crucial investmentThe inspiring fundraising feats of nine-year-old Arthur Middleton, who took on a mountainous challenge, and 107-year-old Joan Willett, whose determination has inspired thousandsTune in to hear expert insights on rebranding, the importance of community involvement, and the incredible stories of fundraisers making a difference.
Listen now on Spotify, Apple Podcasts, or your favourite podcast platform. Don’t forget to follow and leave a five-star review to help more people discoverThe Charity Show.
#CharityPodcast #CharityShow #CharityExperts #Rebranding #Fundraising #CharityLeadership #MakingADifference
Get in touch with the show
Send us a message:https://tr.ee/OvwtI-oDvJEmail us:[email protected]Send us a voice message: https://www.speakpipe.com/TheCharityShowAnswer our episode question on SpotifyCheck out our episode poll on SpotifyEpisode Chapters:
(00:00) Introduction
(00:53) Welcome to episode two
(02:20) Mental Health Awareness Week
(03:46) Coming up
(07:09) If you were a brand...
(09:13) Jelly Babies and Help for Heroes
(11:36) Rebranding - Richard Jane, Brainkind
(14:52) Introducing Brainkind
(17:51) Why rebrand from The Disabilities Trust?
(19:51) Consulting with staff and beneficiaries
(25:49) Sticking points along the way
(28:05) Rollout
(30:16) Working with an agency
(33:12) Impact of the rebrand
(37:35) Advice for others
(38:57) Superstars of the week
(45:08) Coming soon
Featured Charities:
The Fire Fighters Charity: https://www.firefighterscharity.org.uk/The Brain Tumour Charity: https://www.thebraintumourcharity.org/British Heart Foundation: https://www.bhf.org.uk/Brainkind: https://www.brainkind.org/Help for Heroes:https://www.helpforheroes.org.uk/Mental Health Foundation:https://www.mentalhealth.org.uk/Horatio's Garden:https://www.horatiosgarden.org.uk/Full episode transcript:
Read here: https://thecharityshowtranscripts.blogspot.com/2024/05/episode-2-full-transcript.htmlNote from Tim and Piers
All views expressed in this podcast are entirely our own, as are the dodgy dad jokes!
The Charity Show
The show for charity insiders, by charity insiders. Hosts Tim Beynon and Piers Townley tackle the topics that matter for charity staff, fundraisers and supporters.
- No. of episodes: 32
- Latest episode: 2025-05-12
- Business Non-Profit
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