Kat Pither - Founder, Yogi Bare
Let's talk about the business of wellness…
My guest on the podcast today is Kat Pither, the Founder of Yogi Bare, which is an eco-friendly yoga mat and accessories brand. It’s a business that was built during quite a dark chapter in Kat’s life, and she’s sharing exactly how startup life gave meaning and purpose to her day to day – and has seen her go on a powerful personal journey of self-discovery.
In this episode, Kat shares her personal experience of dealing with severe anxiety and how the philosophy of yoga supported her recovery. We hear about the fundamental importance of finding the right mentors, not being afraid to admit when you don’t know the answers, the challenges associated with sustainable packaging and manufacturing, what happens when you receive a letter to cease and desist, and why Kat made a decision to use the brand’s recent 900% growth (during COVID-19) to support friends, yoga teachers, and studios.
Find out more about Yogi Bare’s Sustainability Diary - an open and honest account of all the brand is doing to be, and do better.
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report.
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.
The Business of Wellness
Host Lauren Armes will take you into the minds of the wellness industry's most successful brand owners, industry leaders and innovators. In this series, we're asking the big question: what does it really take to grow and succeed in the global wellness industry today? This podcast is for you if you are running a business in the wellness industry, thinking about starting a business, cultivating a career in this space, or intrigued by how your favourite wellness brand was setup.
- No. of episodes: 60
- Latest episode: 2021-09-06
- Business Health & Fitness
Where can you listen?
