Alex Babahmadi, PR & Brand Partnerships
In this episode of The Business of Modelling, Tessa is joined by Alex Babahmadi, Head of PR & Brand Partnerships at Freedom Models LA, about how talent is changing in today’s fashion landscape – and why authenticity, kindness and long-term thinking are helping reshape the industry.
With a career working for Elite, Premier & Amanda Wakeley and more. He brings a global perspective to talent management, from catwalks of London to brand campaigns in LA and the Middle East. We trace his journey from diplomatic dreams to fashion PR, discussing launching models in the spotlight and exploring why the most powerful personal brands are often built through collaboration, purpose, and real connection.
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The Business Of Modelling
The Business of Modelling is a podcast that pulls back the curtain on the modelling industry, offering listeners a deeper look at its many facets beyond the mainstream spotlight. Hosted by Tessa Dewing, Managing Director of Sandra Reynolds, the show features conversations with top industry professionals—agents, models, creatives, and clients—who share their experiences, insights, and expertise. From the rise of supermodels to the future of diversity in fashion, The Business of Modelling explores the trends, challenges, and milestones shaping the world of modelling today. Whether you’re a professional in the industry or simply curious about what happens behind the scenes, this podcast offers a wealth of stories and knowledge that bring the business of modelling to life.
www.businessofmodelling.co.uk
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- No. of episodes: 16
- Latest episode: 2025-07-14
- Arts Business Fashion & Beauty
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