The Myth of High Ticket Coaching Clients
In this episode, Sarah challenges the popular "high -ticket client" concept that has infiltrated the coaching industry. She explores why this vague marketing buzzword creates false expectations and offers practical alternatives to build a sustainable coaching business based on genuine value rather than chasing mythical wealthy clients.
Episode Highlights:
The "High Ticket" Problem: There's no universal definition of what constitutes a "high ticket" client—it's an ambiguous term that varies wildly among coaches.The Cash-Rich, Time-Poor Fantasy: Sarah debunks the myth of wealthy clients who will pay premium rates without question, explaining that all clients—regardless of wealth—need to perceive significant value.Value Over Price: The successful coaching equation is simple: if the perceived value exceeds the price, clients will invest. The challenge is articulating this value effectively.The Foundation Before Pricing: Before setting prices, coaches must understand: Who their target audience is (beyond demographics), what specific problem these clients need solved, what solving that problem is worth to the client.How to Escape the Hype:Question vague "high ticket" narrativesFocus on identifying real client problemsClearly articulate value before discussing priceBase pricing on transformation, not aspirationStop chasing "high ticket" and start focusing on "high value." When you consistently demonstrate how your coaching solves real problems, you won't need to chase clients—they'll come to you.
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The Business Of Coaching
To be a coach, one must have clients. To have a coaching business, those clients must be ones who pay.
This podcast is designed to support qualified coaches to build robust, financially viable coaching businesses.
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