Is Your Integrity Better Than Mine?
In this powerful episode, Sarah challenges a common misconception among coaches: that marketing lacks integrity. Through a personal encounter and professional insights, she unpacks the critical importance of effective marketing for coaching businesses.
Sarah illustrates the importance of using client-friendly language in marketing. Example: Technical jargon alienates potential clientsCoaches must speak in terms their target audience understandsUsing the client's own language helps them "see themselves" in your messagingMany coaches believe marketing is inherently unethical or lacking integrityThis belief prevents approximately 80% of coaches from successfully building their businessesWithout a solid client acquisition process, coaching becomes a hobby, not a professionEvery business needs paying clients to surviveClient acquisition is not optional—it's essentialThe coaching profession is NOT saturatedHaving a network or existing reputation is a privilege, not the normSarah shares a LinkedIn interaction where a coach (George) criticized another coach's (Jim) marketing language. George claimed his "integrity goes beyond marketing" and Sarah confronted this perspective, highlighting its harmful implications.
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The Business Of Coaching
To be a coach, one must have clients. To have a coaching business, those clients must be ones who pay.
This podcast is designed to support qualified coaches to build robust, financially viable coaching businesses.
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