Decisions That Made Me: Claire Daniels (Trio Media, CEO)

Grief hits everyone differently. For Claire Daniels, it changed her life; she had been working as the head of marketing for a technology firm and believed she’d keep climbing the corporate ladder, but after her brother’s death she found herself needing time out and quit. Later she began working for her sister in law’s business as a stopgap measure while she got herself back on track, but then that ended up becoming permanent. The marketing executive talks to Evan Davis about what it was like to work for family, and how she eventually became CEO of Trio media.

Production team: Producer: Bob Howard Editor: Matt Willis Sound: John Scott Production co-ordinator: Katie Morrison

The Bottom Line

The definitive business podcast from the BBC.

Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge.

They discuss a big issue, a big challenge, or a big question facing their industry.

From managing AI to managing millennials, from supermarkets to supercharging a new product.

And our guests will share their stories of success and failure along the way.

Podcasts are published every Thursday. And as well as being a podcast, we are also available every Thursday afternoon and Tuesday evening on BBC Radio 4.

You can now also listen to The Bottom Line on a smart speaker. If you want to listen, just say "Ask BBC Sounds to play The Bottom Line”. It works on most smart speakers.

The Bottom Line has published a spin off series - Decisions That Made Me - where Evan asks entrepreneurs and business leaders about the most crucial moments in their lives and careers. You can watch these episodes here: https://t.ly/oJ8lW.

Got a question or a comment? Get in touch with Evan and the team on email at [email protected].

The Bottom Line is produced in partnership with The Open University and is an EcoAudio certified production.

• No. of episodes: 385
• Latest episode: 2025-05-08
• Business

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