EP39 | Amazon Ads Negative Targeting
Amazon Ads can waste a lot of money on irrelevant keywords and ASINs, that, if not dealt with, can stack up to a staggering amount of ad spend on targets that generate zero sales and zero page reads.
Not a good situation to find yourself in.
Naturally, there is going to be some wasted Ad Spend as you put the feelers out there and find out what will and won't work for your books, but within a few weeks, you should have collected some good data and you will be able to figure out where you can 'trim the fat' and stop spending money on things that aren't working.
You do this with negative targeting – and that's exactly what I'm diving into in today's episode...
WHAT YOU'LL LEARN
What negative targeting isA brief case study of what happens when you don't use negative targetingThe thresholds I use when negative targetingHow often to perform negative targeting in your accountA controversial way of using negative targetingMy (less-controversial) approach to negative targetingAnd so much more...RESOURCES
Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking ToolAmazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)Work With Matt One-on-One: Author Ads ManagementEmail Matt: [email protected]
The Author Ads Academy Podcast
On The Author Ads Academy Podcast we discuss all things Amazon Ads for authors.All of which is here to provide you with a super valuable resource to help you sell more books, generate more page reads, earn more royalties and ultimately build a successful, sustainable career as an author.
Where can you listen?
