EP36 | Amazon Ads Sponsored Products Manual Campaigns
If you want to target specific Keywords or specific books/ASINs with your Amazon Ads, 'Manual Targeting' Campaigns are what you need to use.
This week on the Author Ads Academy Podcast, I'll walk you through the different types of targeting you can use with Manual Targeting Campaigns, as well as when and how you could be using them.
Automatic Targeting Campaigns (that I covered on last week's episode) are great and very quick to set up, but they lack a lot of control. Manual Targeting Campaigns, on the other hand, allow you to have very precise control over what you are targeting and the individual performance of those individual targets.
WHAT YOU'LL LEARN
The 3 different types of manual targetingA simple yet effective campaign structureA simple funnel structure that harnesses the power of Auto and Manual Targeting CampaignsThe difference between long-tail and short-tail keywords – and when to use themHow to use Manual Targeting Campaigns to defend your books and your brandAnd so much more...RESOURCES
Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking ToolAmazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)Work With Matt One-on-One: Author Ads ManagementEmail Matt: [email protected]
The Author Ads Academy Podcast
On The Author Ads Academy Podcast we discuss all things Amazon Ads for authors.All of which is here to provide you with a super valuable resource to help you sell more books, generate more page reads, earn more royalties and ultimately build a successful, sustainable career as an author.
Where can you listen?
