EP28 | A Case For Negative Keywords and ASINs With Your Amazon Ads
The Author Ads Academy Podcast · 2021-09-15
Negative Targeting with your Amazon Ads is a task that a lot of authors don't perform, because it takes time and they would rather be writing!
However, if you want to see results from your Amazon Ads and not waste a huge chunk of money on them without seeing the results, then negative targeting is going to become your new best friend.
In today's episode, I'm making a case for why authors should be using negative targeting with their Amazon Ads...
What You'll LearnWhy negative targeting is critical to see success with Amazon AdsThe difference between Keywords and Search TermsWhy you should be negating Keywords and ASINs, not just KeywordsWhere to find Keywords and ASINs to negateWhat to do with relevant Keywords and ASINs that are costing you money with little to no returnThe always-on Campaigns that should be running in the background at all times for harvesting the top performersAnd much, much more...ResourcesJoin Author Ads Insider (Free 7 Day Trial)Your FREE Resources For Running Ads: Author Ads ToolkitAdvertising Books: FREE Books Written by MattWork With Matt One-on-One: Ads ManagementEmail Matt: [email protected]
The Author Ads Academy Podcast
On The Author Ads Academy Podcast we discuss all things Amazon Ads for authors.All of which is here to provide you with a super valuable resource to help you sell more books, generate more page reads, earn more royalties and ultimately build a successful, sustainable career as an author.
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