The Future of Trust-Based Marketing with David Yovanno
In this episode of The Advocacy Channel, we're joined by David Yovanno, CEO of impact.com—the world’s leading partnership management platform, for an informative discussion on the transformation of marketing in the digital age. Drawing from his extensive experience since the late 90s, Dave shares valuable perspectives on how consumer trust and authentic relationships are reshaping the marketing landscape.
Join us as we explore the evolution from traditional advertising to modern partnership-driven growth. Dave provides fascinating insights on:
The historical shift from brand-controlled messaging to authentic, community-driven conversationsHow digital transformation and social commerce are creating new opportunities for meaningful connectionsWhy understanding customer journeys and trust-building is crucial for modern marketing successPractical strategies for brands to adapt and thrive in the partnership economyConnect with us:
Send us an email at [email protected] Visit us at impact.com/blog/Connect with Dave:
LinkedIn: https://www.linkedin.com/in/dyovanno/ Email: [email protected] Book: The Partnership Economy Podcast: The Partnership Economy Podcast
The Advocacy Channel: A Customer Marketing Podcast
Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business.
Join us every month as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.
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