Customer Feedback as Business Driver with Katlin Hess, Director of Customer Marketing at G2
In this episode of The Advocacy Channel, we're excited to welcome Katlin Hess, Director of Customer Marketing at G2, who brings a unique perspective from both sides of the customer relationship.
Join us as Katlin Hess, Director of Customer Marketing at G2, shares her journey from being a G2 customer to leading their customer marketing efforts. Discover how G2 has transformed customer feedback into a strategic business driver, with 90% of their revenue team actively using customer stories to drive deals forward. Katlin reveals powerful strategies for:
Building a searchable AI library of customer proof points that spans case studies, call recordings, and reviews
Creating a unified customer communication strategy by auditing and aligning cross-functional touchpoints
Measuring the real revenue impact of customer advocacy programs beyond activity metrics
Katlin emphasizes that successful customer marketing is all about relationships, both with your customers and internally across teams. Learn how to make customer voice truly heard throughout your organization and turn customer feedback into your most powerful business asset.
Connect with us:
Send us an email at [email protected]
Visit us at impact.com/blog/
Connect with Katlin: https://www.linkedin.com/in/katlinhess/Loving this show? Explore impact.com's other podcasts packed with insights:
The Partnership EconomyThe Publisher's Playbook
The Advocacy Channel: A Customer Marketing Podcast
Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business.
Join us every month as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.
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