Negotiating to Failure : A Supernegotiating Case Study: Apple GTAT Deal
Supernegotiate · 2025-06-08
Here it is! Supernegotiate case study on Apple - GTAT deal. This case study is a stark reminder of how not to negotiate (Hardball tactics) when dealing with technical "first" innovations. Many, many lessons here! A podcast will also follow later this week discussing this case study in depth!
Supernegotiate
Welcome to my series for Procurement managers: Hard Negotiations.
In this series, I will take you through some of my most effective techniques for negotiation. In this first episode, I will teach you how can you gather more information in any negotiation. Especially, when the vendor is being difficult.
I will also teach you about how to establish trust and rapport with your supplier before you can use the trust to your advantage.
Where can you listen?
