Unpacking the NFL's marketing strategy

NFL EVP and CMO Tim Ellis, alongside SVP of Global Brand and Consumer Marketing Marissa Solis, share how the league continues to innovate and expand its reach. From cultivating one of the most powerful brands in sport to turning football into a year-round media product, they unpack the strategies behind the NFL’s enduring success.

Joined by StreamTime Sports host Nick Meacham and co-host Chris Stone, the conversation dives into what fuels the NFL’s marketing engine and where it’s headed next.

Key Topics:

The NFL’s “secret sauce”: passionate fans, smart media strategy — or both?Why brand image is central to the league’s playbookHow the NFL became a 365-day-a-year media powerhouseThe path to replicating U.S. success on the global stage

A weekly podcast profiling the people, businesses and technologies driving the sports media revolution. The go-to place for sports industry professionals seeking ideas, insights and inspiration in these times of rapid transformation across streaming, OTT and digital.

• No. of episodes: 187
• Latest episode: 2025-05-12
• Sports

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