The FIFA Club World Cup – A $1 billion gamble for DAZN

Is DAZN betting big on a tournament without guaranteed returns? In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone break down the high-stakes investment in FIFA’s Club World Cup and whether it can deliver on its $1 billion price tag. From the complexities of the broadcast deals to sluggish audience numbers, they explore whether this bold play is a long-term growth opportunity or a cautionary tale in the making.

Key points:

What would it take to turn the FIFA Club World Cup into a profitable venture?What do empty stadiums and underwhelming TV ratings mean for the tournament’s future?Is DAZN’s product experience influencing viewership and retention? What role is Saudi investment playing in shaping the future of DAZN and FIFA?Will the knockout stages and marquee matchups make up for the early group stage apathy?

A weekly podcast profiling the people, businesses and technologies driving the sports media revolution. The go-to place for sports industry professionals seeking ideas, insights and inspiration in these times of rapid transformation across streaming, OTT and digital.

• No. of episodes: 197
• Latest episode: 2025-07-09
• Sports

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