The Risks of Trying to Rush Quick Marketing Wins with Bianca Bass
The pressure to deliver immediate marketing results has never been more intense. But what if chasing those quick wins is actually limiting your long-term success?
In this episode, Bianca Bass, CMO of Privalgo and one of the Top 30 Most Influential Fintech Marketers, reveals why the most successful marketing leaders resist the temptation to rush results. Having transformed marketing functions across multiple fintech scale-ups, Bianca shares the strategic frameworks that create sustainable competitive advantage over flashy quick fixes.
From her methodology for deep customer understanding to her evolved approach to team building, discover why patience and strategic thinking build marketing functions that truly scale businesses.
What You'll Learn:
✔️ Why rushing to prove immediate ROI can backfire on long-term impact
✔️ How to shift from tactical activities to legacy-building marketing strategies
✔️ Strategic frameworks for sustainable B2B growth that withstand market changes
✔️ Why AI makes strategic thinking more valuable than ever for marketers
✔️ How to build internal stakeholder confidence without chasing vanity metricsPerfect for CMOs, marketing directors, and anyone leading marketing functions who want to build lasting impact rather than just hitting short-term targets.
Connect with Karen on LinkedIn: linkedin.com/in/lloydkaren/
Connect with Bianca on LinkedIn: linkedin.com/in/biancabass/
Brought to you by Armstrong Lloyd - your go-to solution for recruiting marketing and business leaders in technology.
Want to know more?
Discover more at armstronglloyd.co.uk
Spotlight on B2B Tech Marketing
Welcome to Spotlight on B2B Tech Marketing.
Join me as we embark on a journey through the ever-evolving landscape of B2B tech marketing, featuring engaging interviews with industry leaders and C-suite decision-makers.
Listen as we uncover the strategies, insights, and success stories where marketing has helped to drive revenue, innovation, and growth in the exciting and fast-paced technology space.
Where can you listen?
