Product Marketing's Commercial Edge: Overcoming Business Blocks with Chris Wade
From physicist to product marketing leader—Chris Wade's journey is anything but ordinary. But can marketing really solve problems that businesses didn't even know were marketing problems?
In this episode of Spotlight on B2B Tech Marketing, host Karen Lloyd welcomes Chris Wade, Chief Marketing and Product Officer at Gamma Communications, to explore how marketing can unlock commercial solutions beyond traditional boundaries. With a unique background spanning physics, strategy consulting, and nearly 15 years in product marketing across companies like Sage and Aptitude Software, Chris offers a masterclass in applying analytical thinking to marketing challenges.
From building product marketing functions from scratch to using marketing principles to solve HR recruitment challenges, Chris shares practical insights that demonstrate marketing's power to drive business transformation.What You’ll Learn in This Episode:
✔️ The critical differences between product management and product marketing strategy and execution
✔️ Why businesses struggle to embed product marketing functions and how to overcome organisational resistance
✔️ The three essential pillars for building successful product marketing teams and capabilities from the ground up
✔️ How to use data to create hyper-focused product marketing messaging for different personas and market segments
✔️ Why product marketing principles can solve unexpected business problems
✔️ The importance of stakeholder buy-in and creating clear roadmaps for product marketing function evolution
✔️ How to demonstrate product marketing value and ROI when businesses question the need for change
You'll also be able to catch Chris as a speaker at this year's B2B Ignite event, hosted by B2B Marketing in London - that we are delighted to be partnering with - find your 25% discount code here
Brought to you by Armstrong Lloyd - your go-to solution for recruiting marketing and business leaders in technology.
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Spotlight on B2B Tech Marketing
Welcome to Spotlight on B2B Tech Marketing.
Join me as we embark on a journey through the ever-evolving landscape of B2B tech marketing, featuring engaging interviews with industry leaders and C-suite decision-makers.
Listen as we uncover the strategies, insights, and success stories where marketing has helped to drive revenue, innovation, and growth in the exciting and fast-paced technology space.
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