#86. 50/50: The Cocktail Box Company Bridging Alcohol-Free and Alcohol-Full
This week, I'm chatting with Jonny Hughes, one-half of the husband-wife duo behind Penthouse Cocktails – a unique at-home cocktail box service offering both alcoholic and non-alcoholic versions of the same drinks. Johnny, who also writes for Low No Drinker Magazine, brings his refreshingly honest and sometimes blunt (be warned!) perspective on everything from balancing a business that serves both markets to the challenges of finding quality non-alcoholic alternatives to his perspective on low/no wines.
Johnny also shares practical tips for making non-alc cocktails at home and explains why their 50/50 business model (right down to their pink and blue branding) is both their greatest strength and their greatest challenge in today's competitive alcohol-free market.
WE CHAT ABOUT
0:00 Welcome
2:16 Johnny's story
6:18 Equality between cocktails
9:33 Alcohol consumption in hard times
11:36 What goes into a Penthouse Cocktail
18:15 Building the business around non-alc
22:41 Taste comparison to full-alcohol
25:43 Making cocktails at home
30:55 Socialising and working together as a mixed drinking couple
36:25 Growing the low/no business
41:36 Serving two markets
46:45 Where to find Penthouse Cocktails
50:00 The BBQ-Q
53:33 AF wines taste like s**t
PENTHOUSECOCKTAILS.CO.UK
WE ALSO TALK ABOUT:
Corona Cero*
CleanCo Tequila*
Nozeco*
Lyre’s Malt*
Stryk Not Vodka*
Limonzero*
Twisst Irish Cream*
Plus+ Get 10% off drinks at Wise Bartender* & Dry Drinker* with code LOWNODRINKERMAGAZINE
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Sober Curious, Mindful & Alcohol-Free Drinkers Podcast: Low No Drinker
The companion podcast to Low No Drinker Magazine, the No.1 UK magazine for mindful & sober curious drinkers.
The Low No Drinker Podcast is the place to come and meet the people, places and brands leading the low-and-no-alcohol revolution. It’s your introduction to a life less intoxicated with no judgement, no pressure and no expectation.
Get closer to the people behind the drinks that make it possible for you to live a life less intoxicated, whether that’s for a night, a week, a month, a year or a lifetime, and the industry experts bringing it all to your door.
Find out what motivates them, what their own journey was like and why you should try their amazing drinks.
If you're new to drinking mindfully, just considering cutting back for a short time or beginning to explore a sober curious life, this is the podcast for you.
- No. of episodes: 90
- Latest episode: 2025-05-16
- Education Health & Fitness Self-Improvement Alternative Health
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