#85. Move Over Gen Z: How Midlife Moderators are Changing the Drinking Game

This week, I'm busting the myth that Gen Z are the only ones changing their relationship with alcohol.

Inspired by a 70-year-old Irish gentleman named Eamon who told me he recently decided to quit drinking, I explore how my generation—Generation X—along with older Millennials and even Boomers, are quietly revolutionising our drinking habits.

With 74% of UK adults now actively moderating their alcohol consumption, this episode delves into the different motivations driving mature drinkers—from health and energy concerns to extending social occasions—and how our approach differs from that of younger generations.

0:00 The sober curious generation
1:13 Inspired at 70!
2:34 A different perspective
4:51 Generational motivations
7:23 Drink expectations
9:21 Money matters
11:14 The role of social media
12:54 Social circles

Also mentioned:
KAM Insights report

Best episode to listen to next:
#68 No.1 mistake made by new low/no drinkers

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The Low No Drinker Podcast is the place to come and meet the people, places and brands leading the low, no and light alcohol revolution! It’s your introduction to a life less intoxicated with no judgment, no pressure and no expectation. 

Get closer to the people behind the drinks that make it possible for you to live a life less intoxicated, whether that’s for a night, a week, a month, a year or a lifetime, and the industry experts bringing it all to your door. 

 

Find out what motivates them, what their own journey was like and why you should try their amazing drinks.

Then, in our second weekly episode, it's time to dive into the hows and whys of low, no and light drinks, drinkers and drinking. 

In these solo episodes, I help you answer questions like:

- Why do alcohol-free drinks cost the same as full-strength ones when they don't have any booze?

- Why can't I find a non-alcoholic red wine that I like?

- What the heck is ABV anyway?

Join me, Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine, the leading GLOBAL magazine for mindful and sober curious drinkers, as I help you find, understand and enjoy the drinks that allow us all to live a life less intoxicated.

• No. of episodes: 92
• Latest episode: 2025-05-23
• Education Health & Fitness Self-Improvement Alternative Health

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