why is my freezer steak tweeting nihilism: the steakumm saga

Picture this: it's 2020, you're clinging to sanity, and a frozen steak your mom used to eat after school called SteakUmm is now tweeting in the hopes of turning you into a socialist. But... what? Can one be radicalized by hot dog grade meat? Is what's being sold here an idea or microwaveable meat slop? In our penultimate installment of the Sentient Brands series, Jamie gets into the weeds with the mind behind the SteakUmm account, writer and social media director Nathan Allebach. Spoiler alert: we do, indeed, live in a society.

Follow Nathan here: https://beacons.ai/nathanallebach?fbclid=PAZXh0bgNhZW0CMTEAAaaw8UJ_ctC-xxP2HrkYDPA5-9p2LBtn_w_NQsXsZhvZeBBYwiEzyZ6LooY_aem_Dm_8G9fFWhqyK0YAyD1JzQ

Read Nathan's history of sentient brands: https://www.vulture.com/2019/06/brand-twitter-jokes-history.html

Follow Yedoye Travis: https://www.instagram.com/yedoye_/?hl=en

See omnystudio.com/listener for privacy information.

Sixteenth Minute (of Fame) is a weekly show from Jamie Loftus that takes a closer look at the internet’s main characters – one part reported, one part interviews, and one part Jamie collapsing her permanently internet-damaged brain. Whether it’s an enduring meme or a dreaded Character of the Day distinction, it’s the kind of notoriety that often results in little money, unwarranted attention, and a confusing blurred line of consent. What do you do when you get more attention and judgement than any one person is built to handle? The Sixteenth Minute of Fame is the place where we figure that out, putting people in the context of the moment they've been frozen inside of.

• No. of episodes: 63
• Latest episode: 2025-05-06
• Society & Culture

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