SPS 283: How I Sold 12,000+ Copies & Generated $2M+ From My Book with Brad Hart

What if you could transform a simple book into a $2 million business empire? Join us for an enlightening conversation with Brad Hart, the innovative mind behind Build A Mastermind and author of "The 8-Minute Mastermind." Brad's passion for writing and facilitating masterminds has not only shaped his career but also cultivated a thriving global community. Here, he shares his journey of participating in over 50 masterminds, the unique value of the "hot seat" experience, and how a catchy book title can spark worldwide interest.

Brad unveils the mastermind behind his book funnel strategy, which cleverly captures potential readers through strategic free value offerings. By thinking in numbers and focusing on relationship-building, Brad demonstrates how providing valuable resources from the start can lead to meaningful customer engagements. These insights are drawn from his finance background, emphasizing the long-term profitability of nurturing connections with readers. Through thoughtful follow-ups and refined offerings based on feedback, Brad showcases how a book can evolve to better serve its audience over time.

Dive into the art of pricing and converting leads with Brad's expert advice on optimizing sales funnels. Discover the power of free plus shipping offers, order form bumps, and one-time offers that keep customers engaged and coming back for more. Brad explains the psychology behind pricing and the importance of testing different points to find what works best for your audience. With a keen focus on maintaining a sustainable balance between advertising costs and sales outcomes, this episode wraps up by highlighting the innovative use of book funnels for self-liquidating customer acquisition, urging authors to see their publications as powerful lead generators.

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Must-watch episodes:

SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

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