The Emotion Effect: How Feelings Drive Shares
Ever wonder why some podcasts spread like wildfire while others wither on the vine? Well, it turns out that a whopping 60 to 80% of podcasts are discovered through good old-fashioned word of mouth.
Yeah, that means if your podcast isn’t getting shared, there’s a reason. So, what’s the secret sauce that makes people hit that share button? In this episode, I research the world of shareable content — you know, the kind that makes your friends feel like they need to hear it.
Spoiler alert: it’s all about that emotional connection and delivering value. Plus, I’ll throw in some advice on being a better podcaster and maybe even a better dad. We also take a listen to the Zoom Podtrak P2
Mentioned In This ShowMicrophones Compatible with the Zoom Podtrak P2
Lean Learning: How to Achieve More by Learning Less from Pat Flynn (audible)
Voice of Greece Podcast
Castahead.net - Podcast Producing and More
Libsyn Ads Removes Limits (please note this IS programatic ads check the CPM)
Ask the Podcast Coach (free podcast consulting)
What Makes People Share Question of the Month 2021
Takeaways: Around 60 to 80% of podcasts are found through sharing, so that's a big deal. Good content isn't just about being decent; it has to be downright irresistible to share. We often share things based on the feels—if it hits us in the feels, we share it. To get people to share, your content should be emotionally engaging, practical, and visually appealing.Mentioned in this episode:
Do You Need a Podcast Coach
Bill Gates, Steve Jobs, Oprah Winfrey, and many others have had COACHES to help them with an outside view to help them shape their content. I will start my 20th year in podcasting and would love to help you follow the best practices of podcasting, and avoid the common mistakes and avoid those steps that lead to burnout.
Live Appearances
I'd love to meet you in person, I'm currently coming toJuly 12th, 20025 Higher Ed Podcon, Chicago, IllAUGUST 18-21, 2025 Podcast Movement, Dallas, TX.September 26-28, 2005, Empowered Podcasting Conference, Uptown Charlotte, NCFor more information and links, click the link below.If you'd like for me to speak at an in-person or online event, go to schoolofpodcasting.com/contact
School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast
You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
- No. of episodes: 949
- Latest episode: 2025-06-23
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