#50: How to start a B2B podcast that actually drives revenue
Description
In this milestone 50th episode, Ryan shares exactly how to start a podcast that helps your B2B business grow. He walks through the real-world impact SaaS Marketing Weekly has had on Rocket SaaS — including four sales and £20k MRR — and breaks down how you can do the same. Whether you’re looking to build pipeline through ABM or scale top-of-funnel content for demand generation, this episode covers naming your show, choosing topics, getting guests, software, setup, and how to repurpose each episode into a full content engine.
Takeaways:
Generated 4 sales and £20k MRR from the podcastUse it for ABM (invite prospects) or demand gen (educational content)Don’t name your podcast after your companyMake it about solving your audience’s problemsPlan 20+ topics in advance from blogs, FAQs, and sales callsStart solo, then bring on guests to grow reachFind guests via referrals, LinkedIn, or tools like MatchMaker.fmTools: Riverside (recording), Buzzsprout (hosting), Shure mic, Sony ZV-1 cameraRepurpose episodes into blogs, LinkedIn posts, webinars, and moreBoost content with ads to scale reach and impactJoin the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/
Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/
Send podcast guest pitches to: [email protected]
Outro-CTA-Rocket
SaaS Marketing Weekly
Actionable SaaS marketing strategies and campaign ideas for you to implement in your company to rocket your growth.
Where can you listen?
