#47: Lead generation strategies for niche SaaS with a £10k monthly budget
Ryan puts Jess Chillman to the test with a real-world SaaS marketing challenge: How do you create demand and generate leads on a modest £10k monthly budget for a new SaaS company in an undefined niche with low search volume and minimal existing customers? Jess shares a step-by-step approach covering messaging, founder-led content, targeted paid ads, leveraging early customers, and building trust through storytelling. This short but insightful episode is packed with practical strategies for early-stage SaaS startups facing tough lead generation hurdles.
Takeaways:
Nail your messaging first by speaking to prospects and shaping a clear narrative around the problem you solve.Use your founder’s personal brand to create authentic, low-budget content like podcasts, case studies, and LinkedIn posts.Tap your network and customers for introductions to expand your prospect list and build credibility.Test one or two paid channels (LinkedIn and Meta ads) with a small portion of your budget to identify early intent signals.Invest in a professional, clear website that explains your product with strong messaging, design, and social proof.Use customer stories and case studies to build trust and demonstrate value in a niche market.Start a founder-led newsletter to share your product journey, educate the market, and nurture early adopters.Mix organic educational content with paid demand generation for a balanced growth approach in low-search markets.Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/
Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/
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SaaS Marketing Weekly
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