RS350 - Sales vs Marketing: Why content alone won’t grow your business
Are you posting consistently on LinkedIn or Instagram but still struggling to turn your audience into paying clients? This episode is for independent experts who want to move beyond random content and start building relationships that actually lead to business - without feeling pushy or “salesy.” Anna Lundberg shares hard-won sales insights and practical steps for converting interest into income in a way that feels authentic, human, and strategic.
Key takeaways:
1. The Difference Between Marketing and Sales
Marketing promotes visibility and builds your brand, but sales is about having real conversations and converting interest into action.
For lasting business growth, you need both visibility and a thoughtful sales system.
2. Why 'Selling' is Actually 'Serving'
Selling isn’t about manipulation; it’s about helping. If you believe in what you offer, guiding people to work with you is an act of service, not of pressure.
Relationships (not long sales pages or viral posts) matter most—especially for high-trust services and B2B.
3. Reimagining the Traditional Sales Funnel
It’s no longer a simple linear path; instead, think of it as a tapestry or ecosystem, with many touchpoints (referrals, workshops, posts, conversations) leading up to a client’s decision.
4. The Power of Follow-up
Only a small percentage of people are ready to buy right now; regular, kind follow-up keeps you top of mind for when they are ready.
Tracking conversations and continuing gentle outreach is necessary, not “pushy.”
5. Create Your Own Sales System
There’s no one-size-fits-all template—map out discovery, experience, and purchase stages that suit you and your clients.
Consistently focus on your “momentum moves”: those daily or weekly actions that build relationships and sustain your pipeline.
If you’re ready to move beyond posting and hoping - and start building a business that actually converts - the Business Accelerator is for you.
It’s a 12-month journey for independent experts who want to grow strategically, sell with integrity, and create a business that truly works for them.
Join the waitlist to be first to hear when doors open again: onestepoutside.com/accelerate
Reimagining Success® with Anna Lundberg
In a world where traditional work no longer aligns with our personal goals and values, the Reimagining Success podcast is here to help you build a career and business that truly works for you.
Hosted by Anna Lundberg, former corporate insider turned business mentor and executive coach, this show is for independent experts, solopreneurs, and professionals who are ready to escape the ‘9 to 5’ and create a thriving business - without sacrificing their personal life.
Each week, Anna shares practical strategies and inspirational stories to help you redefine success on your own terms. Whether you’re looking to grow your business, scale your income, or create more time freedom, this podcast gives you the tools to make it happen.
What you’ll discover on the show:
*How to align your business with your personal values and lifestyle
*How to create a sustainable business model that grows with you
*Tips for staying productive and focused without burning out
*Real-life examples of business owners who have found freedom and fulfilment
If you’re tired of the hustle culture and ready to build a business that allows you to enjoy life, then Reimagining Success is for you. It’s time to stop spinning your wheels and start creating a career that brings you freedom, flexibility, and fulfilment.
Join us at ReimaginingSuccessPodcast.com and start your journey towards a balanced and successful life.
- No. of episodes: 354
- Latest episode: 2025-07-28
- Business Education Self-Improvement Careers
Where can you listen?
