How to build corporate reputation through purpose with Claire Hawkins, Director of Corporate Affairs and Investor Relations at Phoenix Group
Corporate reputation is more important than ever. Potential customers are not only looking at the services an organisation provides, but its public visual identity and how it makes a difference to society.
But how do you build authentic corporate reputation through purpose and, in turn, create value?
Today, Becky is joined by Claire Hawkins, Director of Corporate Affairs and Investor Relations at Phoenix Group, The UK’s largest long-term savings and retirement business. In this conversation, they’ll be discussing how to build corporate reputation by putting purpose at the heart of innovation and how to navigate the risks that come with using your voice to create change.
Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
This is a Flamingo Media production brought to you by Given
Purposing
Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start?
Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business.
Why did John Lewis Partnership modernise their purpose in the midst of a global pandemic? How did The Body Shop make their purpose matter to everyone in their business? What are Lloyds Banking Group doing to make decisions differently, to help Britain prosper?
All this and more on this season of Purposing.
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