Avon Calling: A Purpose-Led Model for Women's Economic Empowerment | Natalie Deacon, Avon
When an organisation has had purpose in the heart of the business for decades, how do you ensure you keep that purpose fresh?
Today, Becky is joined by Natalie Deacon, Executive Director of Purpose and Sustainability at Avon. Natalie has been an integral part of defining and articulating Avon’s purpose, with particular focus on gender equality, breast cancer awareness and violence against women and girls.
In this conversation, you’ll hear how to keep your purpose fresh when it’s been a long-standing part of your brand, how to use reps on the ground to create change on a local level and how a direct selling model can help to empower women economically in today’s market.
Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
Purposing
Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start?
Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business.
Why did John Lewis Partnership modernise their purpose in the midst of a global pandemic? How did The Body Shop make their purpose matter to everyone in their business? What are Lloyds Banking Group doing to make decisions differently, to help Britain prosper?
All this and more on this season of Purposing.
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