
Scaling Short-Term Rentals with Mihaela from Rentify
In this live episode of Host as Guest, recorded at Scale Eastern Europe, we sit down with Mihaela, co-founder of Rentify. Mihaela shares her journey of turning a single small apartment into a thriving short-term rental business managing 40 properties—with a goal of reaching 100. We dive into the challenges, strategies, and insights that come with scaling a hospitality business, from property acquisition and management styles to the crucial role of cleaning staff and guest experience.
Join us as we explore the unique Sofia rental market, the role of technology in hospitality, and Michaela's future plans for the business. Whether you're an aspiring host or an industry veteran, this episode is packed with valuable takeaways.
Key Topics Discussed:
Mihaela’s Journey: How she transformed a small personal property into a growing businessGrowth & Scaling: Expanding from 1 to 40 properties, with a target of 100Market Insights: The unique dynamics of Sofia’s short-term rental marketBusiness Model: Managing properties vs. arbitrage and ownershipChallenges & Learnings: Why cleaning staff is the backbone of a successful operationGuest Experience: How Rentify enhances stays through partnerships, events, and personalized touchesTech Stack & Operations: The tools Rentify uses for pricing, communication, and cleaning managementFuture Plans: The roadmap to 100 properties and an eventual exit strategy
Host as Guest
We turn the tables on vacation rental property managers. We invite PMs to be our guests, and they take us behind the scenes to give us a glimpse of how they work. They share their personal struggles, LOL-moments, insider secrets, and champagne-worthy successes. They reveal how they ensure guests return time after time and maximise their profits.
- No. of episodes: 26
- Latest episode: 2025-04-21
- Business Management