Direct Marketing + Tiktok: Get Right into Your Guest's Screens
In this engaging episode of "The Host As Guest," host Leo sits down with Jeremy Worden, co-founder of BNBCalc, seasoned short-term rental owner, and experiential travel aficionado. Jeremy shares his unique journey from launching a boat rental business amidst the COVID-19 pandemic to becoming a prominent figure in the STR world, managing over 20 properties with a focus on creating unforgettable guest experiences.
Key Highlights:
The Accidental STR Mogul: Learn how Jeremy transitioned from boat rentals to property management, spotting investment opportunities and developing a passion for experiential hospitality.B&B Calc's Origin Story: Discover the inspiration behind BNBCalc, a powerful tool born from the need to streamline property analysis and present compelling financial projections to owners and investors.Team Dynamics in STR Investing: Jeremy candidly discusses the importance of defining roles when partnering on property investments, emphasizing the need for a dedicated operator and passive investors.Direct Marketing Mastery: Uncover the secrets behind Jeremy's direct marketing approach, driving traffic through viral reels and social media engagement to attract the ideal guest avatar.Guest Avatar First: Jeremy challenges the conventional wisdom of market-first investing, advocating for a guest-centric approach that prioritizes understanding and catering to the target demographic.The Power of Experiential Hospitality: Explore Jeremy's passion for creating unique and memorable experiences for multiple families, focusing on properties with distinct amenities and features.OTAs as Allies, Not Enemies: Learn how to leverage OTAs like Airbnb to finalize bookings while maintaining a direct relationship with customers through effective branding and marketing strategies.Natural Scarcity and Defensible Assets: Gain insights into Jeremy's investment philosophy, seeking out properties with unique, hard-to-replicate features that ensure long-term defensibility and value.The Future of STRs: Jeremy shares his perspective on the evolving STR landscape, emphasizing the importance of adapting to changing demand patterns and focusing on properties that offer lasting appeal.Key Takeaways:
Identify your guest avatar before investing in a market.Differentiate between direct marketing and direct bookings.Focus on creating unique experiences that cater to a specific target audience.Leverage OTAs strategically while building your own brand.Seek out properties with "natural scarcity" to ensure long-term defensibility.The STR industry offers unique opportunities for young entrepreneurs.This episode is packed with actionable insights and inspiring stories, making it a must-listen for anyone looking to succeed in the dynamic world of short-term rentals. Tune in to gain a competitive edge and unlock the potential of experiential hospitality!
Host as Guest
We turn the tables on vacation rental property managers. We invite PMs to be our guests, and they take us behind the scenes to give us a glimpse of how they work. They share their personal struggles, LOL-moments, insider secrets, and champagne-worthy successes. They reveal how they ensure guests return time after time and maximise their profits.
- No. of episodes: 30
- Latest episode: 2025-07-15
- Business Management
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